I created engaging social media posts for EC to boost sales and promote their blog. I used different strategies for Facebook, Instagram, and LinkedIn, and it really helped grow their audience and bring in new customers.
KEY STRATEGIES:
1. Focus on the audience:
Research the target audience for each course, blog post, and campaign to create personalised messages and visuals.
Research the target audience for each course, blog post, and campaign to create personalised messages and visuals.
2. Use eye-catching visuals:
Create attention-grabbing images and graphics that clearly communicate the value of the courses and blog topics.
Create attention-grabbing images and graphics that clearly communicate the value of the courses and blog topics.
3. Customise for each platform:
Adapt content formats to match user behaviour on different social media platforms for better engagement.
Adapt content formats to match user behaviour on different social media platforms for better engagement.
4. Use data to improve:
Regularly analyse post-performance metrics to refine the content strategy over time.
Regularly analyse post-performance metrics to refine the content strategy over time.
RESULTS ACHIEVED:
Increased Engagement:
The interesting images and convincing writing got EC a lot more likes, comments, and shares, which helped them connect better with their audience.
Subscriber Growth:
The planned posts brought in a bunch of new subscribers to EC's platforms, making their brand reach even more people.
Client Acquisition:
The PPC campaigns, along with custom social media posts, got EC some great results, bringing in new clients who signed up for their courses.
Increased Engagement:
The interesting images and convincing writing got EC a lot more likes, comments, and shares, which helped them connect better with their audience.
Subscriber Growth:
The planned posts brought in a bunch of new subscribers to EC's platforms, making their brand reach even more people.
Client Acquisition:
The PPC campaigns, along with custom social media posts, got EC some great results, bringing in new clients who signed up for their courses.
I found great success in creating social media content for e-Careers. By tailoring the message to the audience, using eye-catching visuals, and making data-driven adjustments, I was able to boost engagement, increase subscribers, and attract new clients.