e-Careers was launching their new CIPD courses and wanted an impactful theme and campaign. The marketing team brainstormed ideas and came up with 'There's No Hero without HR' theme. This theme emphasises that HR professionals are the true superheroes of the workplace and should be portrayed as such. It's a lighthearted way to bring attention to an important and potentially under-appreciated industry. The goal was to attract a more diverse group of people to enrol in the CIPD courses and become qualified HR professionals.
The project involved creating attention-grabbing social media posts and pay-per-click (PPC) ads, as well as a landing page to keep the viewer engaged. The goal was to generate a high number of leads by providing a direct link from the ads to the landing page. Additionally, an ebook containing information about the course would be created and made available in printed form.
01 CIPD - Social posts
The social posts included instagram, LinkedIn, X and also Paid PPC banners. The theme of each post was designed in a comic style.
The social posts included instagram, LinkedIn, X and also Paid PPC banners. The theme of each post was designed in a comic style.
02 Landing page
The Landing page was crucial for attracting customers to enquire about and ultimately purchase the course. The results were successful, as the landing page generated numerous leads with a good conversion rate.
The Landing page was crucial for attracting customers to enquire about and ultimately purchase the course. The results were successful, as the landing page generated numerous leads with a good conversion rate.
03 eBook and printed booklet
Printed booklet and eBook created for students to learn about the CIPD course. This was available once you enquired about the course through the Landing page.
Printed booklet and eBook created for students to learn about the CIPD course. This was available once you enquired about the course through the Landing page.
